Well, what they should do is leverage their physical location to be a better online seller. Like, sell books online (doesn't seem that hard, as people that usually buy from them physically are likely to google their website, maybe it won't match Amazon, but it'll be something) and then allow pick-up, or optionally return at the store. Particularly if they could get shipping to their stores (from their warehouses) quicker or easier, say. Often, I will suddenly finish a novel, need another, I'm going to run to the store, cuz I can't live a few days without a book. So wouldn't it be awesome if I could search a particular stores inventory online, so I know what they have?
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