Eh.

Good luck to Borders.

I've only purchased a couple things from their site - because they were the only source.

It's going to be hard for a lot of people to switch from Amazon. Most people, myself included, are comfortable with Amazon. And the prices. And the shipping costs. And the vast selection.

As for offline integration.... Sweet Jesus, get over it. If I wanted to waddle my ass down to a physical store, I would.