Ugh, I used to own a bookstore and Borders is going to have some SERIOUS trouble getting more market share, and even holding what they have. Stocked with over-priced books and bored clerks who are under-paid and not knowledgeable in the areas of books, stores like Borders and B&N are going to have an extremely difficult time fighting against Amazon. I now buy all my books from Amazon. The ONLY way Borders or B&N could compete with Amazon is to have people well-versed in their products (more so than the average reader) and to have no shipping costs. Maybe an invention that let a book be automatically constructed by robot assembly in a store and sold for cheap would be the answer, as that is the only thing I could think of to draw me to a store (buy it the same day and get it that day, cheap). However, I do like going to B&N for their huge magazine section. You need people to WANT to come to your store: how about free coffee or something else that could draw customers??? They used to discount books and magazines an average of 10-30% off the cover price but no longer do this, so I stopped going after that. B&N also had this nifty free little magazine that gave synopsis of new books that came out but they stupidly stopped doing that. That little booklet was a real draw for me! GRR. Anyways, good luck. D
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